pm
hojicha · dark roasted
Organic · Kyoto, Japan · 30 g
1 / 10
- calm, focussed energy, no crash
- 100% organic single cultivar
- independently lab tested in Europe
choose your size
free bamboo whisk with your 100g added to your order automatically
shipped today
how to prepare
Sift 2g of matcha into a bowl. Add a little warm water, around 75–80°C, and whisk until smooth. Add more water or your favourite milk. Serve warm or over ice.
origin & testing
We work closely with our Japanese farmers ourselves. Our matcha is certified organic and independently tested in Europe. Explore our sourcing and testing for the details behind your cup.
texture
100% organic Japanese matcha green tea powder. Smooth and soft with a rounded green-tea flavour and a fine texture.
how to store
Keep tightly sealed in a cool, dry place away from light, heat and moisture. Follow the storage guidance on your pack.
shipping & returns
See delivery options for your destination and read our returns policy.
exclusive offers
pair your matcha with the right tools and save on every add-on.
bamboo whisk
€ 19,95
matcha scoop
€ 9,95
bundle and save more
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bundle & saveam
morning focus
ceremonial matcha + bamboo whisk.
your first good cup starts here. -
bundle & saveam
the morning edit
ceremonial matcha + bamboo whisk + scoop.
your kitchen counter’s new favourite setup. -
bundle & saveam + pm
the full ritual
ceremonial matcha tin + matching refill.
one for now. more for later. -
bundle & saveam + pm
the colour edit
ceremonial matcha + hojicha.
fresh and green meets deep and roasted.
ceremonial matcha
partners
- Minor Figures
- café baskèts
- de Bijenkorf
- Levi's
- Blossholm
- Denham
- ELLE
- Beast
- W Hotels
*based on self-reported data from 120 customers
after 30 days of daily use. individual results may vary.
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87%
no afternoon crash
report no 3 pm dip
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89%
fewer coffees
swapped at least one coffee a day
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81%
calmer focus
report feeling clear-headed
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92%
steady energy
report steady energy all morning
a little morning,
whenever you make it.
asa means “morning” in japanese. for us, it’s the small pleasure of making a cup you look forward to.
real customers, real reviews
in your words.
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sophie m.verified buyer
reviewing
ceremonial matchafinally, no 3 pm crash.
i swapped my second coffee for this. steady focus all morning and i actually sleep better now.
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anna r.verified buyer
reviewing
ceremonial matchamy new morning ritual.
two minutes with the whisk and the day starts calmer. the tin looks beautiful on my counter.
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lotte v.verified buyer
reviewing
ceremonial matchasmooth, never bitter.
i’ve tried a lot of matcha. this one is creamy and naturally sweet, even with just water.
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giulia b.verified buyer
reviewing
hojicha dark roastedhojicha before bed.
roasty, cosy and low in caffeine. it has completely replaced my evening tea.
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marco t.verified buyer
reviewing
ceremonial matchaworth every cup.
bright green, fresh and clean. you can really taste the difference from supermarket matcha.
the journey
your cup. your kind of day.
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day 01
your first ritual
two minutes, a whisk and a warm cup. calm, steady energy from the very first morning.
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day 07
goodbye, afternoon dip
swap one coffee for matcha and notice energy that lasts without the 3 pm crash.
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day 30
focus feels easier
l-theanine and slow-release caffeine help you stay clear-headed and present all day.
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day 60+
a ritual that’s yours
matcha becomes a moment you look forward to. morning, afternoon or all day.
close to the source
good matcha starts
with good people.
we work closely with our farmers in japan, choosing matcha for its colour, texture and taste. carefully grown, finely ground and independently tested in europe. the care starts there. you taste it here.
our sourcing & testingwith love, asa
photo · tea fields in uji
how to prepare
your ritual in four steps.
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01sift
2 g (one spoon) into your bowl.
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02pour
70 ml of water at 80 °c, never boiling.
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03whisk
quick zig-zag strokes for 20 seconds.
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04enjoy
straight, or spice up your drink with some fresh ingredients.
the asa standard
why asa?
asa ceremonial
coffee
supermarket matcha
steady energy, no crash
✓
✕
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ceremonial grade, first harvest
✓
—
✕
organic & single origin
✓
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stone-ground in japan
✓
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no added sugar or fillers
✓
✓
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how much caffeine is in a cup?
a 2 g serving contains roughly as much caffeine as a small espresso, released more gradually thanks to l-theanine.
what’s the difference between am and pm products?
am products are made for mornings with momentum: ceremonial matcha with calm, focused energy. pm products are low in caffeine or caffeine free, made for evenings at ease.
how long does a tin last?
a 30 g tin makes about 15 cups, a 100 g tin about 50.
can i pause or cancel my subscription?
yes, you can pause your subscription any time from your account. want to stop? you can cancel from your account as well.
how should i store my matcha?
keep it tightly sealed in a cool, dry place away from light, heat and moisture.
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