ambestseller
ceremonial matcha
Organic · Uji, Japan · 30 g
not just for
mornings.
with love, asa
the collection
for mornings with momentum,
evenings at ease.
from vibrant matcha to mellow favourites. find your cup for every part of the day.
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ambestseller
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ampre-order
matcha + collagen peptidesVerisol® peptides · Japan | Spain · 100 g
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all day
ube powderPremium · Purple yam · 30 g
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ampre-order
ceremonial matchaOrganic · Uji, Japan · 100 g
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am
ceremonial matcha refillRefill pouch · Uji, Japan · 30 g
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all day
mulberry matchaCaffeine free · Shimane · 30 g
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pm
hojicha · dark roastedOrganic · Kyoto, Japan · 30 g
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pmpre-order
hojicha · dark roastedOrganic · Kyoto, Japan · 100 g
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pm
hojicha · dark roasted refillRefill pouch · Kyoto, Japan · 30 g
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all day
ube powderPremium · Purple yam · 30 g
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all day
mulberry matchaCaffeine free · Shimane · 30 g
the asa standard
we’re particular about
our matcha.
meet asa
we work closely with our farmers in Japan. shade-grown and stone-ground in small batches, our matcha is certified organic, with every batch independently tested in Europe. we love knowing where our matcha comes from.
you should too.
from our farmers in japan to your cup: shade-grown, stone-ground in small batches and independently tested in europe. we love knowing where our matcha comes from. you should too.
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jas organic
certified organic under Japan’s JAS standardjapan's organic standard
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eu organic
meets the EU organic regulation tooeu organic certified
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iso 9001 certified
quality system certified by SGS, from field to tincertified quality, field to tin
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lab tested
every batch checked by Eurofins, an independent lab in Europetested by eurofins
your daily favourites
small rituals, lasting results.
a few words from the people making asa part of their day.
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Finally, no 3 pm crash
I swapped my second coffee for the ceremonial matcha. Steady focus all morning and I actually sleep better now.
Sophie M.
verified reviewer
Giulia Bianchi
verified customer
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My AM + PM ritual
Ceremonial in the morning, hojicha after dinner. Beautiful tins, and the taste is so smooth. no bitterness at all.
Anna R.
verified reviewer
Emma de Vries
verified customer
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Calm, not wired
Clear energy without the jitters. It has replaced my afternoon coffee and the tin looks beautiful on my counter.
Lotte V.
verified reviewer
Emma de Vries
verified customer
bundles & sets
good things come together
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pre-orderam
morning focus
ceremonial matcha 100 g + bamboo whisk · 2 items
at home and on the go.
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save 12%pm
roast crush
hojicha tin + matching refill
for the one you keep coming back to.
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save 10%am + pm
the colour edit
ceremonial matcha + hojicha + ube · 3 × 30 g
three flavours. plenty to play with.
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save 10%am + pm
the full ritual
all four tins · 4 × 30 g
every moment in between.
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@morningwithlena -
@studio.ritual -
@asamatcha -
@joan.moves -
creator video@slowcafe.ams -
creator video@thematchadiaries -
creator video@asamatcha
