ambestseller
ceremonial matcha
Organic · Uji, Japan · 30 g
1 / 8
- roasted green tea from kyoto
- low in caffeine, made for slow evenings
- certified organic, lab tested in europe
choose your size
free bamboo whisk with your 100g added to your order automatically
shipped today
how to prepare
sift 3 g of hojicha into a bowl. add a splash of hot water, around 80–90 °c, and whisk until smooth. top up with hot water, or with steamed milk for a hojicha latte.
origin & testing
organic hojicha from kyoto, japan: green tea leaves roasted until deep amber. certified organic and independently tested by eurofins for lead, cadmium, arsenic and mercury, every batch.
taste
warm, roasty and smooth, with notes of caramel, toasted nuts and wood. hardly any bitterness.
how to store
keep tightly sealed in a cool, dry place away from light, heat and moisture. once opened, enjoy within a few months for the freshest taste.
shipping & returns
order today, shipped today. free shipping from €40 in the netherlands and belgium. see our shipping policy and returns policy.
exclusive offers
pair your matcha with the right tools and save on every add-on.
bamboo whisk
€ 19,95
matcha scoop
€ 9,95
bundle and save more
-
bundle & savepm
roast crush
hojicha tin + matching refill.
for the one you keep coming back to. -
bundle & saveam + pm
the colour edit
ceremonial matcha + hojicha.
fresh and green meets deep and roasted.
hojicha dark roasted
partners
- Minor Figures
- café baskèts
- de Bijenkorf
- Levi's
- Blossholm
- Denham
- ELLE
- Beast
- W Hotels
-
3 g
per cup
roasty, smooth and never bitter
-
low
in caffeine
roasting brings the caffeine down
-
100%
organic
roasted green tea from kyoto
-
pm
made for evenings
a warm cup to end the day
a slow evening,
in one cup.
asa means “morning” in japanese. hojicha is our cup for the other end of the day.
real customers, real reviews
in your words.
-
sophie m.verified buyer
reviewing
ceremonial matchafinally, no 3 pm crash.
i swapped my second coffee for this. steady focus all morning and i actually sleep better now.
-
anna r.verified buyer
reviewing
ceremonial matchamy new morning ritual.
two minutes with the whisk and the day starts calmer. the tin looks beautiful on my counter.
-
lotte v.verified buyer
reviewing
ceremonial matchasmooth, never bitter.
i’ve tried a lot of matcha. this one is creamy and naturally sweet, even with just water.
-
giulia b.verified buyer
reviewing
hojicha dark roastedhojicha before bed.
roasty, cosy and low in caffeine. it has completely replaced my evening tea.
-
marco t.verified buyer
reviewing
ceremonial matchaworth every cup.
bright green, fresh and clean. you can really taste the difference from supermarket matcha.
the ritual
your evening. slowed down.
-
every night
a ritual that's yours
two minutes with the whisk, and the day is done.
-
7 pm
low in caffeine
roasting brings the caffeine down, so you can enjoy a cup later in the day.
-
8 pm
roasty and cosy
caramel, toasted nuts and wood. lovely on its own or as a creamy latte.
-
9 pm
something warm
a cup that feels like dessert, without the sugar or the buzz.
close to the source
good hojicha starts
with good people.
our hojicha comes from organic tea gardens in kyoto, where hojicha was first roasted in the 1920s. green tea leaves are roasted until deep amber, then finely ground. independently tested in europe.
our sourcing & testingwith love, asa
photo · tea fields in kyoto
how to prepare
your evening in four steps.
-
01sift
3 g (one and a half spoons) into your bowl.
-
02pour
a splash of water at 80–90 °c.
-
03whisk
quick zig-zag strokes until smooth.
-
04enjoy
top up with hot water, or steamed milk for a latte.
the asa standard
why asa?
asa hojicha
coffee
supermarket tea
low in caffeine
✓
✕
~
roasted in kyoto
✓
—
✕
organic & single origin
✓
~
✕
lab tested every batch
✓
—
✕
no added sugar or fillers
✓
✓
~
how much caffeine is in hojicha?
much less than matcha or coffee. hojicha is made from roasted green tea leaves, and roasting lowers the caffeine. it's low in caffeine, not caffeine free.
what's the difference between hojicha and matcha?
both come from the same tea plant. matcha is shade-grown, unroasted and bright green, with more caffeine. hojicha is roasted, which makes it brown, roasty and low in caffeine. matcha for mornings, hojicha for evenings.
how do i make a hojicha latte?
whisk 3 g of hojicha with a splash of hot water, then top up with about 200 ml of steamed milk. oat milk works beautifully. add a little honey or maple syrup if you like it sweeter.
how long does a tin last?
a 30 g tin makes about 10 cups, a 100 g tin about 33.
how should i store my hojicha?
keep it tightly sealed in a cool, dry place away from light, heat and moisture.
complete your ritual
we think you'd love
ambestseller
all day
mulberry matchaCaffeine free · Shimane · 30 g
all day
ube powderPremium · Purple yam · 30 g
socials
join the #asafam