30 g refill pouch: 100% ube powder, purple yam · asa matcha

pre-ordercaffeine free

every batch independently lab tested.

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in the moment: 100% ube powder, purple yam · asa matcha

why you'll love it: the benefits of 100% ube powder, purple yam · asa matcha

one ingredient: 100% ube powder, purple yam · asa matcha

compared with ceremonial matcha: 100% ube powder, purple yam · asa matcha

what customers say about 100% ube powder, purple yam · asa matcha

1 / 7

tested by an independent lab inaug 2026 218 substances tested for quality →

china

4.9 · 58 reviews

caffeine free purple yam lab tested

ube

naturally purple, softly sweet
made from purple yam
caffeine free, for lattes, smoothies and baking

tested by an independent lab inaug 2026 218 substances tested for quality →

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shipped today

how to prepare

whisk 1 heaped teaspoon (about 4 g) of ube powder with a little hot water until smooth. top up with about 200 ml of warm or cold milk and stir. sweeten to taste. also lovely in smoothies, overnight oats and baking.

what is ube?

ube is a purple yam, loved for its colour and its soft, sweet, vanilla-like taste. our ube powder is 100% ube, from china. independently tested by eurofins, every batch.

taste

softly sweet and creamy, with notes of vanilla and nuts. no bitterness, no caffeine.

how to store

keep tightly sealed in a cool, dry place away from light, heat and moisture. once opened, enjoy within a few months for the freshest taste.

shipping & returns

order today, shipped today. free shipping from €40 in the netherlands and belgium. see our shipping policy and returns policy.

exclusive offers

pair your matcha with the right tools and save on every add-on.

bamboo whisk

€ 19,95

matcha scoop

€ 9,95

all add-ons +

bundle and save more

bundle & saveam + pm
the full ritual

ube tin + matching refill.
your purple latte plans, sorted.
bundle & saveam + pm
the colour edit

ceremonial matcha + hojicha + ube.
three flavours. plenty to play with.

partners

Minor Figures
café baskèts
de Bijenkorf
Levi's
Blossholm
Denham
ELLE
Beast
W Hotels

100%

ube

purple yam, nothing added
0 mg

caffeine

naturally caffeine free
4 g

per cup

for a soft, purple latte
every

batch tested

independently, by eurofins

a little colour,
whenever you want it.

soft, sweet and naturally purple. ube turns any latte into the prettiest cup of the day.

real customers, real reviews

in your words.

sophie m.verified buyer

reviewing
ceremonial matcha

finally, no 3 pm crash.

i swapped my second coffee for this. steady focus all morning and i actually sleep better now.
anna r.verified buyer

reviewing
ceremonial matcha

my new morning ritual.

two minutes with the whisk and the day starts calmer. the tin looks beautiful on my counter.
lotte v.verified buyer

reviewing
ceremonial matcha

smooth, never bitter.

i’ve tried a lot of matcha. this one is creamy and naturally sweet, even with just water.
giulia b.verified buyer

reviewing
hojicha dark roasted

hojicha before bed.

roasty, cosy and low in caffeine. it has completely replaced my evening tea.
marco t.verified buyer

reviewing
ceremonial matcha

worth every cup.

bright green, fresh and clean. you can really taste the difference from supermarket matcha.

write a review

the ritual

a little colour in your day.

morning purple latte
whisk, pour, stir. a soft and sweet start, without caffeine.
midday smoothie boost
a spoon in your smoothie for colour and a gentle sweetness.
weekend bake with it
pancakes, cookies, cakes. ube turns everything purple.
evening caffeine free
a warm, cosy cup that won't keep you up.

close to the source

good ube starts
with good people.

our ube powder is 100% ube, grown in south east china, then dried and finely ground. naturally purple, no caffeine. independently tested by eurofins in europe.

our sourcing & testing

with love, asa