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Pop-up store in De Bijenkorf Rotterdam

New year, new energy. From January 5th to February 1st, ASA Matcha is opening a pop-up store at De Bijenkorf Rotterdam. Right in the heart of the city and perfectly timed for your healthy new year reset.

What to expect at the ASA Matcha pop-up?
This is not just a pop-up, it is a complete matcha experience. Whether you are cutting back on coffee, upgrading your daily routine or discovering matcha for the first time, this is the place to be. At the pop-up you can enjoy:
• Matcha tastings with smoothies, matcha lattes and other healthy matcha drinks
• Personal guidance on our premium Japanese matcha, including taste, origin and benefits
• Personalised bamboo whisks (chasen) made just for you
• Simple tips to add matcha to your everyday routineAll within the theme of healthy habits, balanced energy and feeling good without pressure.

Matcha delivers clean, long-lasting energy, is packed with antioxidants and supports focus without the coffee crash. Exactly what you need to stay consistent with your New Year intentions.At ASA Matcha, we believe matcha should be accessible to everyone. High quality, smooth in taste and easy to prepare, even if you are just getting started.

Practical information
Location: De Bijenkorf Rotterdam. Coolsingel 105, 3012 AG Rotterdam
Dates: January 5 to February 1
Opening hours: during regular De Bijenkorf opening hours.

You can also find the official announcement and more details via De Bijenkorf’s event page.

See you at the matcha bar 💚

Whether you are a true matcha lover or simply curious to try, our pop-up is the perfect way to start your year fresh, green and energised.Stop by, sip and feel the difference.
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