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Hojicha
Hojicha is a roasted green tea from Japan (Shizuoka) with a warm, mellow flavor. The roasting process gives it its characteristic roasted color and aroma, with notes of caramel, nuts, and wood. Perfect for drinking black or as a creamy hojicha latte.
100% Japanese organic hojicha (roasted green tea).
Free from additives and artificial ingredients. Lab-tested in Europe.
Add 2–3 grams of hojicha to about 60 ml of hot water or milk. Whisk until smooth.
For a latte: add (frothed) milk and, if desired, a little sweetener to taste. For example, honey or caramel.
Each bag contains 50 grams of hojicha (approximately 25 servings). Packaged in a convenient, resealable bag to keep your hojicha fresh and easy to take with you. Store at room temperature, or in the refrigerator for longer shelf life.
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Hojicha
Title
End your day with hojicha
Hojicha benefits
Hojicha is low in caffeine, provides a gentle boost of energy, and has a mild, warm flavor that’s easy to drink.
Low in caffeine
Hojicha is low in caffeine, so you’ll experience calm focus without feeling jittery or crashing. Perfect for the evening or a relaxing moment.
Supports your digestion
Hojicha is easy to digest and supports healthy digestion, making it gentle on your gut and helping to boost your metabolism in a mild way.
Warm, nutty flavor
Caramel, hazelnut, and toasted rice. Comfort in a bowl.
Low in caffeine
Hojicha is low in caffeine, so you’ll experience calm focus without feeling jittery or crashing. Perfect for the evening or a relaxing moment.
Supports your digestion
Hojicha is easy to digest and supports healthy digestion, making it gentle on your gut and helping to boost your metabolism in a mild way.
Warm, nutty flavor
Caramel, hazelnut, and toasted rice. Comfort in a bowl.
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Hojicha FAQ
Where does hojicha come from?
All of our matcha and hojicha comes from Japan. We work directly with farms in Kagoshima, Shizuoka, and Kyoto. Sustainability and transparency are important to us. You can see where your matcha comes from on every ASA package.
What is the difference between matcha and hojicha?
Matcha and hojicha are both Japanese green teas, but they differ greatly in taste, color, and effects. Matcha is finely ground green tea made from young leaves and has a fresh, slightly sweet flavor with a natural energy boost from caffeine and L-theanine. Perfect for focus and long-lasting, steady energy.
Hojicha, on the other hand, is roasted green tea, recognizable by its warm brown color and mellow, nutty flavor. Due to the roasting process, hojicha contains much less caffeine, making it ideal for the evening or if you’re sensitive to caffeine. In short: choose matcha for energy and focus, and hojicha for a soothing, low-caffeine moment.
Is the ASA Hojicha Organic?
Yes, all of our hojicha is organically grown in Japan. It is packaged and shipped in the Netherlands, all under strict SKAL certification (NL-BIO-01)
How do I store my hojicha?
Store your hojicha in an airtight container. This can be the bag it comes in, or you can store it in a dark jar with an airtight lid. Make sure it’s protected from air and light. You should also store your hojicha in the refrigerator to maximize its shelf life. Stored this way, hojicha can stay fresh for up to 1.5–2 years.
Is deze hojicha veilig wat betreft zware metalen?
Ja. Theebladeren kunnen van nature sporen van zware metalen bevatten vanuit de bodem. Elke batch wordt getest door Eurofins op lood, cadmium, arseen en kwik. De resultaten liggen ruim binnen de Europese normen (EU 2023/915).